{"title":"Phalam - Men","description":"","products":[{"product_id":"polo-melange-blue","title":"Polo Melange Blue","description":"\u003cp\u003eKnitted from 100% cotton in melange blue, this polo weaves cable and ribbed textures into something quietly special. The becaus. signature sits on the arm, and on the back — 'imli ka boota, beri ka pedh.' A line that takes you somewhere before you've finished reading it.\u003c\/p\u003e\n\u003cp\u003eFor formal moments and easy meet-ups alike.\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"S","offer_id":53742711570796,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742711603564,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53742711636332,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53742711669100,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53742711701868,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/86.png?v=1778515820"},{"product_id":"nimbu-mirchi-shirt","title":"Nimbu Mirchi Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEvery household knows it — the nimbu mirchi hanging at the door, keeping the bad out and the good flowing in. The Nimbu Mirchi Shirt takes that beloved tradition and wears it with a smile. Crafted in soft 100% cotton with block printing, screen printing, and hand embroidery, it's playful in detail and easy in spirit. Unisex in fit, and finished with a detachable strap to style it your way — \u003cstrong\u003eas effortless as a slow summer afternoon.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"S","offer_id":53742807089516,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742807122284,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53742807155052,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53742807187820,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53742807220588,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/27-1.png?v=1778516611"},{"product_id":"kachi-kaeri-shirt","title":"Kachi Kaeri Shirt","description":"\u003cp\u003eInspired by stolen raw mangoes and sun-drenched summer afternoons, the Kachi Kaeri Shirt is childhood stitched into soft 100% cotton.\u003c\/p\u003e\n\u003cp\u003eHand embroidery and screen printing bring those familiar memories to life across a relaxed oversized silhouette — unisex, light, and \u003cstrong\u003erooted in the tradition of summers that stayed with you.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"XS","offer_id":53742834647404,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":53742834680172,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742834712940,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53742834745708,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53742834778476,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/14-2.png?v=1778516978"},{"product_id":"masala-amrood-t-shirt","title":"Masala Amrood T-shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGuava, sliced and sprinkled with masala — one bite and you are right back there. The Masala Amrood T-Shirt is a flavourful throwback to carefree summer days, crafted in soft 100% cotton with a playful blend of screen printing and hand embroidery that brings that memory to life. \u003cstrong\u003eOversized, unisex, and full of nostalgia — worn breezy, carried boldly.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"XS","offer_id":53742859125100,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":53742859157868,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742859190636,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53742859223404,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53742859256172,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/amr.png?v=1778517264"},{"product_id":"polo-t-shirt-olive","title":"Polo T-shirt Olive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA new shade in a familiar form. Finely knitted from 100% cotton yarn, the Olive Green Polo is soft, breathable, and easy through every season. The kind of piece that works as hard as you need it to — and looks just as good doing nothing at all.\u003cbr\u003eUnisex. Effortless. Built to last.\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"S","offer_id":53742890385772,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742890418540,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":53742890451308,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":53742890484076,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/41-1.png?v=1778517510"},{"product_id":"falsa-pants","title":"Falsa Pants","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted in soft 100% cotton with a relaxed unisex fit, the Falsa Pants carry their story in the details — hand-embroidered falsa motifs on the pocket and a shirt cuff finish at the hem that adds a playful twist. Inspired by the sweet-and-sour fruit that defined summer cravings, \u003cstrong\u003ethese pants blend comfort, craft, and nostalgia in every stitch.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"S","offer_id":53742923022700,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53742923055468,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53742923088236,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53742923121004,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53742923153772,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/6_1.png?v=1778517762"},{"product_id":"i-se-imli-tote-bag","title":"I se Imli Tote – Bag","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe I se Imli Tote Bag is inspired by familiar childhood memories — classroom rhymes, summer afternoons, and the unmistakable tang of tamarind. Crafted in 100% cotton, this tote reimagines the iconic silhouette of a Sadhu’s bag through a contemporary lens. Delicate hand-embroidered details bring the story to life, celebrating a fruit that found its way into our pockets, playgrounds, and everyday adventures. Lightweight, functional, and full of character, the I se Imli Tote Bag carries a little piece of nostalgia wherever it goes.\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"Default Title","offer_id":53743301329260,"sku":null,"price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/NIKJ9315-scaled.jpg?v=1778520478"},{"product_id":"nimbu-mirchi-scarf","title":"Nimbu Mirchi Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBack by popular demand, the Nimbu Mirchi Scarf is a playful nod to tradition and summer style. Crafted from 100% cotton and adorned with block-printed lemon and chili motifs, this piece is a light, breathable layer that brings positivity to your look. Designed for all, it’s a versatile wardrobe essential — or the perfect gift with a story\u003c\/span\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"Default Title","offer_id":53743880372588,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/Nimbu-Mirchi-Scarf-1-scaled.jpg?v=1778528946"},{"product_id":"cord-pants","title":"Cord Pants","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCorduroy that carries a story. \u003c\/strong\u003eCut in a relaxed fit from 100% cotton, these navy pants bring together patchwork and hand block printing — two craft traditions worn as one. Comfortable enough for every day, considered enough to elevate it.\u003cbr\u003e\u003c\/p\u003e","brand":"Becauslifestyle","offers":[{"title":"S","offer_id":53750014476652,"sku":null,"price":3199.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53750014509420,"sku":null,"price":3199.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53750014542188,"sku":null,"price":3199.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53750014574956,"sku":null,"price":3199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/6109\/0156\/files\/72.png?v=1778606312"}],"url":"https:\/\/becaus.in\/collections\/phalam-men.oembed","provider":"Becauslifestyle","version":"1.0","type":"link"}